The ACS Alliances Committee and NASFT (National Association for the Specialty Food Trade) are very happy to announce a partnership for a series of webinars.  

ACS members may now attend webinars offered by NASFT at their special member rate ($59). They host webinars throughout the year, covering topics that are exciting and important for those involved in the specialty food industry. 

The next webinar is on Tuesday, November 10, 2009 at 2:00 PM EST.

What is a Brand and How to Build One Successfully
How do you take your product's characteristics and attributes and convert them into a long-term emotional connection for your consumers? NASFT President Ann Daw speaks on the basics of brand building for specialty food manufacturers. She'll focus on how to prepare your brand's positioning statement (the most important foundation for a brand), plus teach you how to identify your target audience, determine who your competition is and find your brand's meaningful point of difference that will drive consumers your way.

Also, ACS members now have access to the On-Demand NASFT webinars that were previously recorded for the same special rate of $59.

If you would like to attend or want more information, please contact Shelley Douthitt at sdouthitt@hqtrs.com or call (502) 574-9038.